• Privacy policy

The Privacy Policy governs the manner in which

Swiss Outdoor Logistics AG
Schulstrasse 1
7302 Landquart

and its Affiliates

(hereinafter "mayamaya") collects, uses, maintains and discloses information collected from users (each, a "User") of the www.mayamaya.ch website, mayamaya's mobile enhanced version of its online website, mayamaya's mobile apps, affiliates (together: the "Sites"). Mayamaya is responsible for the controlling and processing of your personal data obtained through the Sites and otherwise in accordance with the “General Data Protection Regulation” (hereinafter “GDPR”).

Personal data

Mayamaya will collect personal data from Users when Users place an order, register as a member, subscribe to newsletter, participate in a contest or promotion, write a story, news, respond to a survey or fill out a form. Mayamaya will only accept, store and manage the information by Users above 18 years.

Mayamaya may process the following data: name, surname, date of birth, gender, email address, billing address, shipping address, city, postal code, country, phone number, payment details, details of purchases, details on returned goods, correspondence exchanged between customer and customer care, language, lifestyles... This information is used for creating the account of the User(s), for processing the orders, for supplying the ordered goods, for invoicing and for sending newsletters if the User agreed to receiving newsletter.

For more information on the purpose we collect and use each of Users’ data, click here.

Non-personal data

Mayamaya automatically collects certain non-personal information when the User interacts with the Sites. For example, mayamaya collects information about the devices the User uses to connect to the Sites (such as the IP address of User’s computer or numeric identifier of User’s mobile device) and details about how User uses the Sites (such as time of visit, geolocation, device used, etc.). Mayamaya and its advertisers and ad servers, may also collect non-personal information outside the mayamaya online services to measure the success of mayamaya advertising campaigns. Mayamaya uses the non-personal information that is collected for a variety of purposes such as to improve the Sites’ performance, and to analyze and offer mayamaya advertising.

The Sites also use third-party analytics vendors such as Google Analytics. For more information on how and which information is processed by Google click here. Mayamaya and its third-party vendors or partners use analytics non-personal data for a variety of purposes such as to improve the design and content of the Sites, to help learn things like what pages are most attractive to the website visitors and what promotions visitors like to see, and to gauge the success of our online advertising campaigns.

For more information on the purpose we collect and use each of Users’ data, click here.


If a User decides to subscribe to mayamaya's mailing list or becomes a member and agrees to receive newsletter, he will receive emails about mayamaya products, sales, promotions, events and news. Email, date and location of newsletter subscription will be stored for documentation purposes.

Emails may be personalized according to gender, the lifestyles a User indicates when he/she signs up for the membership and also according to other personal data provided from items purchased, viewed, added to cart and wishlist, etc. If at any time a User would like to unsubscribe from receiving future emails, he/she may do so by following the detailed unsubscribe instructions at the bottom of each email or by contacting mayamaya via customercare@mayamaya.ch.


Storage period of personal data  

Mayamaya differentiates 3 different levels of Users: Buyer, Member, Subscriber.

For more information on the purpose we collect and use each of Users’ data, click here.


Mayamaya Buyer is a User that has shared his/her personal information in order to make an online order of products. He/she is not defined as a registered member, nor has he subscribed to regular newsletter. Mayamaya will store personal data of Buyer for as long as necessary to deliver the order and for an additional period of at least two years after the transaction, unless a longer storage period is required by law.

Mayamaya will not store the financial personal data of a User. All the payments are processed through a secure gateway (Braintree). All financial information is stored in that system, mayamaya has no access to it. 


Mayamaya Member is a User that has shared his/her email address, name, surname and other optional personal data, and has agreed to Privacy Policy, Terms and Conditions of Use, Terms and Conditions of Sale, in order to complete a registration on the Sites. A Member can be a Subscriber at the same time, if he/she has agreed to receiving newsletter notifications. Personalized emails, resulting from abandoned shopping cart, are not a newsletter issue. They are meant to conduct a proper shopping experience.

Mayamaya will store personal data of Member until the User decides to withdraw from the consent. Mayamaya will without undue delay delete all the personal data of the Member, after receiving the request for withdrawal. If a Member changes his personal data under user settings (https://www.mayamaya.ch/my-profile), these changes are immediately applied and there is no record of old data.

Mayamaya will not store the financial personal data of a User-member. All the payments are processed through a secure gateway (Braintree). All financial information is stored in that system, mayamaya has no access to it. 


Mayamaya Subscriber is a User that has shared his/her email address and agreed to regularly receiving newsletter notifications. A Subscriber can be a Member at the same time, if he/she completed the registration process.

Mayamaya will store personal data of Subscriber for as long as the Subscriber does not unsubscribe to receiving newsletter. He/she can do that by clicking the “unsubscribe” button at the bottom of each newsletter or by contacting mayamaya via customercare@mayamaya.ch.


How mayamaya protects your information

Mayamaya adopts appropriate data collection, storage and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of the User's personal information, username, password, transaction information and data stored on or through the Sites.

Mayamaya uses the following security measures:

- safe payment with Braintree
- frontend two-level security system protected by user ID’s, passwords
- confidentiality agreements with third parties
- daily backup of customer data
- full implementation of GDPR
- only certain internal staff permission groups have access to customer data (Administrators and Store user)
- Data breach notification plan


Managing personal information - Member

The registered User can easily add, modify or delete his personal information by himself. This can be done under User’s settings on our website. “E-mail history” page is also accessible from User’s settings, where the User can view for which email purposes his personal information was used up to present time.

The User can also request an overview of his/her personal data processed by mayamaya or modification of personal information if they appear incorrect or irrelevant, by sending an email to customercare@mayamaya.ch or by sending a mail to the following address:

Swiss Outdoor Lifestyle AG
Tardisstrasse 118
7205 Zizers


Withdrawal of permision

The User has the right to opt-out of the use of his/her data by mayamaya for newsletter at any time. The User may do so by clicking the unsubscribe option at the bottom of such newsletter or by contacting mayamaya via customercare@mayamaya.ch.

Furthermore, the User has the right to request removal of his account by sending an email to customercare@mayamaya.ch or by sending a mail to the bottom address. Mayamaya will delete the personal information within 30 days upon request.

Swiss Outdoor Lifestyle AG
Tardisstrasse 118
7205 Zizers

Finally, see below how to learn about your choices with regard to mayamaya use of cookies.

Sharing your personal information

Mayamaya may provide the User's personal data to third parties including companies affiliated with mayamaya, it's logistic providers, workflow software supplier, email service provider, CRM provider, e-commerce platform provider and order management system provider, if required to carry out the User's purchases, returns, repairs and complaints. Mayamaya may also use such third parties to send newsletters and other marketing/promotional communications and surveys to Users and to help mayamaya operate the Sites.

Firstly, these parties are contractually bounded by mayamaya to only process data in accordance with mayamaya's instructions. Secondly, all third parties that have direct and authorized insight (where “x” on this page) into personal data are GDPR compliant. If the two conditions are not met, mayamaya does not provide the User's personal data to third parties.

To view which personal and non-personal data each third party uses, click here.

Third party websites

The Users may find advertising or other content on the Sites that link to the sites and services of mayamaya's partners, suppliers, advertisers, sponsors, licensors and other third parties. Mayamaya does not control the content or links that appear on these sites and is not responsible for the practices employed by websites linked to or from the Sites. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to the Sites, is subject to that website's own terms and policies.

Cookies, web beacons, push notifications 

Mayamaya uses “cookies”, “web beacons” and “push notifications” for advertising purposes, and to enhance and simplify User’s visit. Firstly, cookies are small files that are stored on a User’s computer, mobile or tablet device (together “devices”). Secondly, push notifications are short messages that pop-up on User’s devices. 

We use cookies to store your log in information, remember your wish list products and save your shopping cart. We also use them to perform remarketing advertising campaigns on third-party advertising platforms, like Facebook, Instagram and Google. By this we target website’s past visitors with customized ads, in order to optimize the online experience. However, we don’t use cookies to store your personal information.

We use cookies and similar technologies that only remain on your device for as long as you keep your browser active (session) and cookies and similar technologies that remain on your device for a longer period (persistent). You are free to block, delete, or disable these technologies if your device permits so. You can manage your cookies and your cookie preferences in your browser or device settings. Follow these hyperlinks to manage your cookies for each browser: 

-        Microsoft Windows Explorer
-        Google Chrome
-        Mozilla Firefox
-        Apple Safari

Types of cookies

-        Session cookies expire at the end of your browser session and allow us to link your actions during that particular browser session.
-        Persistent cookies are stored on your device in between browser sessions, allowing us to remember your preferences or actions across multiple sites.
-        First-party cookies are set by the site you are visiting.
-        Third-party cookies are set by a third-party-site, separate from the site you are visiting. 

We use these communication technologies upon agreement at User’s first visit. User may be able to set the browser to reject and/or delete cookies. For instructions, check browser’s technical information. However, if User rejects or deletes cookies then this may disable or interfere with features of the Sites or other websites a User visits. Mayamaya recommends its Users to leave cookies “turned on” so that we can offer you a better shopping experience on the Sites.  

Third-party cookies

We use third-party cookies to collect statistics in aggregate form in analysis tools such as Google Analytics. We also use third-party cookies for forming potential customer interest groups based on present and long-term interests on third-party advertising platform Google AdWords.


Data breach

In case a data breach is detected by our security system, we will adapt security measures as required by GDPR. In case the theft of personal information is likely to harm an individual, it will be directly communicated to harmed individual.


Changes to this privacy policy

Mayamaya has the discretion to update this privacy policy at any time. When mayamaya does so, mayamaya will revise the updated date at the bottom of this page. Mayamaya encourages the Users to frequently check this page for any changes to stay informed about how mayamaya is helping to protect the personal information it collects.


Notification and contacting us

If a User has any questions about this Privacy Policy or the practices of the Sites, he/she can contact us at:

Swiss Outdoor Lifestyle AG
Tardisstrasse 118
7205 Zizers



The document was updated on 18.05.2018

Swiss Outdoor Logistics AG,
Schulstrasse 1,
7302 Landquart,


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