Welcome to


The store is located in the Zsar Outlet Village and it was our entrance to the Scandinavian market in early 2019. It is the first and only outlet village in Finland. The fact that the location is so close to the Russian border, makes it a Russian outlet village as well. Russian customers can even enjoy the benefits of tax-free shopping.

Meet the team

Company team


Store Manager

“I am so proud to be one of the members of the Maya Maya family. I just love our products. I'm a team player and I take good care of my team; I believe that I am a good manager. Nature is my zen and I am using all my free time outside with my dog or horses. I usually go horse-riding, hiking, or running because I am a very energetic person.” 

Company team


Shop Assistant

“I have worked since June 2019.  My hobby is horseriding and I also have two dogs with whom I like to jog.  This job has taught me a lot about outdoor clothing and different materials and functions.  I’m really grateful that I get to be part of this team!”

Company team


Shop Assistant

“I'm lucky that I got invited to this top team. I have the best coworkers ever. I have two children with whom I love to move around in nature and study things there. Animals are also close to my heart. At the moment I have a dog, two cats, and a rabbit at home.”


ZSAR Outlet Village
Rouvanmäentie 3
49930 Virolahti


Odoo • Text and Image

Write to zsar

Odoo • Image and Text

About vaalimaa

Zsar Outlet Village is located in Vaalimaa, a small village in the Eastern part of Finland, just a few kilometers from the Russian border. It is literally 100 km from St Petersburg and 130 km from Helsinki. Having two big and amazing cities in the vicinity is responsible for the big traffic in the region.